Web GTM
GA4
Meta CAPI
Server GTMCount real outcomes
Deduplicate browser and server events. Review purchase value and qualified leads before using them to steer spend.
PERFORMANCE MARKETING × PRECISION TRACKINGConversion Tracking
Conversion Tracking
for your Business
Know which campaigns bring useful leads and sales. We connect your tracking, your ad platforms and your growth strategy—so your next budget decision has a clearer basis.
Independent studio. Connected thinking.
Built for businesses ready to move forward.
Built for businesses ready to move forward.
THE SIGNAL STUDIO01 / CONNECTED
Every connection has a purpose.
An illustration of the approach, not live client data.+ YOUR STACK, EXPLAINEDFamiliar tools.
Familiar tools.
A connected purpose.
Choose a platform to see what it does, how we connect it and why it matters to your business.
01 / WHAT WE DOGood marketing.
Good marketing.
Better connected.
From your first click to your next customer,
we bring the technical and commercial
sides of growth together.
01Browser & analytics
02Server-side & conversion APIs
03Paid advertising & enhanced conversions
04Consent & data controls
05Ecommerce & lead-to-sale
One connected approach. A scope that fits your business.See services & pricing
02 / FROM COMPLEX TO CLEARBehind every good decision,
Behind every good decision,
there’s a clearer signal.
Tracking doesn’t need to feel like a black box.
Here’s the journey, without the jargon.
01 / YOUR BUSINESS
A customer buys.
A real action happens on your website.
02 / YOUR TRACKING
The signal is checked.
Consent, event details and duplicates are considered.
03 / YOUR NEXT MOVE
You see what matters.
Useful information reaches the right marketing tools.
SIMPLIFIED FOR CLARITY
A more controlled connection. Still respectful of consent and real-world measurement limits.
+ THE BUSINESS REASONBetter inputs.
Better inputs.
More informed decisions.
Protect your margin
Reliable conversion definitions help you spot waste and compare acquisition cost. Lower CAC is a goal to test, never a guaranteed result.
Learn beyond the first sale
Connect eligible CRM and repeat-purchase data to understand customer value. Better measurement informs retention; it does not create LTV by itself.
Control what leaves your site
Validate, minimise and route data on your infrastructure. Customer consent and platform policies remain part of every decision.
AN ILLUSTRATION, NOT CLIENT RESULTSWhat a cleaner measurement
What a cleaner measurement
model can show.
Example: 100 real orders, 120 event records. Matching event IDs can help avoid treating the extra 20 as new purchases.
Event records120
Real orders100
Illustrative numbers. Outcomes depend on your implementation and data.Server-side tracking is useful when you need more control and consistent event handling. It cannot guarantee attribution, bypass consent or promise a fixed cookie lifetime. Browser policies, including Safari’s tracking protections, still apply.
+ PERFORMANCE MARKETINGSpend with a plan.
Spend with a plan.
Learn with every campaign.
YOUR GROWTH PLAN↗
01Offer & unit economicsMargin · acquisition target · customer value
02Channels & creativeGoogle · Meta · TikTok · LinkedIn · Amazon
03Test, measure, decideConversion quality · spend pacing · next experiment
Tracking tells you what happened.
Strategy decides what to do next.
We align your campaigns with your offer, audience and margins. Then we test creative, search intent and landing pages against a clear commercial question.
- Channel selection based on your customers and budget
- Weekly pacing and measurement checks
- Creative hypotheses and landing-page feedback
- Plain-English reporting: what changed and what comes next
03 / THE WAY WE WORKA clear plan.
A clear plan.
A considered setup.
No mystery.
You should understand what we’re doing,
why it matters and what happens next.
Understand before we build.
We start with your business goals, your customer journey and the questions your current data cannot answer.
Connect what matters.
We agree the scope, request the right access and connect the events, platforms and campaigns that support your plan.
Test the details.
We check real scenarios, consent behaviour and event consistency. The setup gets tested, not just switched on.
Hand over with clarity.
You receive a practical explanation of the setup and next steps. Ongoing care is available when you need it.
+ AI ASSISTED. HUMAN REVIEWED.Faster investigation.
Faster investigation.
Careful implementation.
Find patterns worth checking.
AI helps organise event plans, draft test cases and investigate technical inconsistencies. Sensitive customer data and account credentials are excluded from unapproved tools.
AI-assisted analysis↓Specialist review↓Real-event validation
Proof before publish.
We compare recommendations with actual event payloads, consent states and destination reports. A human approves changes; AI output is never evidence of accuracy on its own.
+ IMPLEMENTATION, MADE VISIBLESee the work
See the work
behind the numbers.
+ FEEDBACK, WITH PERMISSIONReal words.
Real words.
Only with consent.
Client feedback will appear here when permission to publish has been provided. We don’t publish sample reviews or unverified ratings.
04 / CLEAR SCOPE. CLEAR PRICING.Start where you are.
Compare what’s included Start where you are.
Build from there.
Start with clarity
Tracking audit
$150USD / one-time
Find the gaps before investing in a new setup.
Start with an audit- 48-hour backend tracking audit
- Tracking health scorecard
- Prioritised fixes and next steps
Build your foundationCORE SETUP
E-commerce setup
$950USD / one-time
A connected, tested setup for your online store.
Discuss my setup- Core server-side implementation
- Purchase and funnel event setup
- Browser/server deduplication
- Testing and practical handover
See the bigger picture
B2B / omnichannel
$1,450USD / one-time
Connect online interest with offline outcomes.
Connect my data- Lead-to-sale measurement plan
- Offline conversion implementation
- CRM event mapping
- Testing and handover
ONGOING MOMENTUMPerformance marketing
Performance marketing
& tracking care.
Campaign management and measurement care,
with a scope shaped around your business.
Service fees in USD. Ad spend, hosting and third-party subscriptions are separate. Scope and applicable taxes confirmed before work begins.
What is server-side tracking, in plain English?
It gives your website a controlled way to pass useful events—like a purchase or a qualified enquiry—to your analytics and ad platforms through a server. It helps organise and validate the information you share. It does not bypass consent or recover every missing conversion.
Do I need an audit or a full setup?
If you already have tracking but do not trust the numbers, start with the $150 audit. If you are launching a store or know your tracking needs rebuilding, we can discuss a full setup. We will confirm the right scope before work begins.
Can you manage my ads as well as my tracking?
Yes. Monthly performance marketing and tracking care combines campaign management with ongoing measurement checks. The scope is agreed around your channels, budget and business priorities.
Will you need access to my accounts?
Usually, yes: limited access to relevant analytics, tag management, advertising and website tools. We agree what is needed and use account invitations rather than asking you to share passwords.
Does server-side tracking replace cookie consent?
No. Consent choices still need to be respected. We can help implement and test how your tags respond to those choices, while your legal adviser determines the requirements for your business.
Where do you work, and what is included in the price?
PLUNQO works remotely with businesses in Australia, New Zealand, the US, Canada, the UK and Ireland. Prices are in USD. Advertising spend, hosting and third-party software are separate. Scope and any applicable taxes are confirmed before you commit.
+ ACCESS, OWNERSHIP & RUNNING COSTSYour accounts.
Your accounts.
Your control.
Invite, don’t share passwords
We request the minimum roles needed in GTM, GA4, ad accounts, your store or CRM. Remove access when the agreed work is complete.
Keep your infrastructure
Your business owns its ad accounts, containers and hosting. Stape, Google Cloud, consent software, apps and call-provider charges are separate from our service fee.
Document the handover
You receive an event map, testing notes and maintenance guidance. We agree data handling, retention and any AI use before accessing production data.
+ 20 MINUTES. A USEFUL START.Let’s look at
Let’s look at
your next move.
YOUR NEXT CHAPTER
