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SERVER-SIDE TRACKING

A stronger connection.
From click to conversion.

Give your marketing platforms a clearer view of the actions that matter—with a carefully tested server-side tracking setup.

Let’s talk about your setup
IMPLEMENTATION MAP
01Browser events
02Consent + validation
03Your server container
04GA4 · Ads · CAPI
Meta CAPITikTok Events APIStape
+ UNDER THE HOOD

One action.
A controlled route.

CUSTOMER

Purchase or enquiry

The website creates an event only after the action succeeds.

YOUR SERVER CONTAINER

Validate · minimise · route

Check consent, event IDs, values and the data each destination needs.

DESTINATIONS

GA4 / Ads / CAPI

Send eligible events and verify receipt with platform debugging tools.

THE CHALLENGE

Your best decisions need better inputs.

Browsers, consent choices and disconnected tools can leave you with an incomplete picture. We build a considered route for your conversion data, with validation, deduplication and the right controls along the way.

A CONSIDERED SCOPE

What the work
looks like.

The final scope is shaped around your setup.
Here are the areas we’ll discuss.

01

A considered event plan

Agree which purchases, leads and other actions matter to your business before adding more tags.

02

Server-side implementation

Configure the server container and relevant platform connections using your approved infrastructure.

03

Browser + server deduplication

Connect matching event IDs so the same action is not reported twice.

04

Consent-aware testing

Test consent states, event payloads and destination behaviour before handover.

THE NEXT STEPS

From a conversation
to a clear plan.

  1. Review your current setup and business goals
  2. Agree the event plan and infrastructure
  3. Implement, test and document the connections

Good questions.
Clear answers.

Which platforms can you connect?

Depending on the agreed scope: GA4, Google Ads, Meta Conversions API and TikTok Events API, with infrastructure such as Stape or Google Cloud.

Will this make every conversion visible?

No tracking setup can promise that. The goal is better-controlled, more consistent measurement within real browser, platform and consent limits.

YOUR NEXT CHAPTER

Let’s make your
next move count.

Tell us what you’re building.
We’ll help connect the dots.

Start a conversation
Let’s talk