Enquiry received
Store approved campaign context alongside the lead.
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OFFLINE & B2B ATTRIBUTIONA lead is the beginning.
A lead is the beginning.
Follow the outcome.
Bring qualified enquiries, booked conversations and closed deals into your marketing measurement.
Let’s talk about your setupIMPLEMENTATION MAP
01Campaign click↓
02Qualified enquiry↓
03CRM opportunity↓
04Won deal → ad platform
+ QUALITY, BEYOND THE FORMFollow the lead
Follow the lead
into your pipeline.
A useful opportunity
Map the CRM stage that signals real sales potential.
Won business
Record the outcome and value consistently.
Learn at the source
Send eligible outcomes to the agreed ad platform.
THE CHALLENGE
Lead volume only tells half the story.
A campaign that brings enquiries is not always the campaign that brings customers. We help connect relevant CRM stages and offline outcomes to the campaigns that started the journey.
A CONSIDERED SCOPEWhat the work
What the work
looks like.
The final scope is shaped around your setup.
Here are the areas we’ll discuss.
A lead-to-sale map
Agree meaningful stages, event definitions and data ownership across your teams.
CRM and identifier mapping
Review available identifiers and connect the fields required by the approved destinations.
Offline conversion implementation
Set up eligible offline conversion flows for the agreed advertising channels.
Validation and documentation
Test mapping, event timing and failure cases, with a practical handover for your team.
THE NEXT STEPSFrom a conversation
From a conversation
to a clear plan.
- Map your sales journey and available data
- Agree integration scope and responsibilities
- Implement and validate the conversion flow
Good questions.
Clear answers.
Do you need access to our CRM?
Usually, a scoped integration needs access to the relevant CRM settings or support from your CRM administrator. We agree the minimum access first.
Can every sale be attributed?
No. Attribution depends on available identifiers, consent, platform eligibility and time windows. We make those limits clear in the measurement plan.
YOUR NEXT CHAPTER
