Start with clarity
Tracking audit
$150USD / one-time
Find the gaps before investing in a new setup.
Start with an audit- 48-hour backend tracking audit
- Tracking health scorecard
- Prioritised fixes and next steps
SERVICES & PRICINGTHE PLUNQO APPROACH / 01
Everything connected.
Nothing overcomplicated.
Specialist tracking and performance marketing.
Clear starting points. A scope agreed before we begin.
Build your foundationCORE SETUP
E-commerce setup
$950USD / one-time
A connected, tested setup for your online store.
Discuss my setup- Core server-side implementation
- Purchase and funnel event setup
- Browser/server deduplication
- Testing and practical handover
See the bigger picture
B2B / omnichannel
$1,450USD / one-time
Connect online interest with offline outcomes.
Connect my data- Lead-to-sale measurement plan
- Offline conversion implementation
- CRM event mapping
- Testing and handover
ONGOING MOMENTUMPerformance marketing
Performance marketing
& tracking care.
Campaign management and measurement care,
with a scope shaped around your business.
Service fees in USD. Ad spend, hosting and third-party subscriptions are separate. Scope and applicable taxes confirmed before work begins.
FIND YOUR FITA practical place
A practical place
to start.
| Included in your scope | Audit$150one-time | Ecommercefrom $950one-time | B2B attributionfrom $1,450one-time |
|---|---|---|---|
| Discovery | |||
| Business goals & measurement review | Full audit | Included | Included |
| Written event plan | Recommendations | Core store events | Lead-to-sale stages |
| Analytics | |||
| GA4 & GTM review | Included | Included | Included |
| Implementation changes | Not included | Agreed store setup | Agreed lead setup |
| Ecommerce | |||
| Product, cart, checkout & purchase | Review only | Included | Separate scope |
| Value, currency & item mapping | Review only | Included | As relevant |
| Server-side | |||
| One server container | Review only | Included | Included |
| Core platform connections | Review only | Up to 2 destinations | Up to 2 destinations |
| Meta browser/server deduplication | Review only | Where in scope | Where in scope |
| Consent | |||
| Existing CMP integration & testing | Review only | Included | Included |
| Legal advice / CMP subscription | Not included | Not included | Not included |
| Lead quality | |||
| CRM stage mapping | Review only | Separate scope | One agreed pipeline |
| Offline conversion flow | Review only | Separate scope | One eligible channel |
| Quality | |||
| Test scenarios & validation | Audit evidence | Included | Included |
| Documentation & handover | Recommendations | Included | Included |
| Post-handover defect support | Not applicable | 14 days | 14 days |
| Ongoing | |||
| Campaign management & monitoring | Separate retainer | Separate retainer | Separate retainer |
| Costs | |||
| Hosting, apps & ad spend | Not included | Not included | Not included |
EXPLORE THE DETAILSSpecialist work.
Specialist work.
Business-first thinking.
01Browser & analytics
02Server-side & conversion APIs
03Paid advertising & enhanced conversions
04Consent & data controls
05Ecommerce & lead-to-sale
Before we
get started.
What is server-side tracking, in plain English?
It gives your website a controlled way to pass useful events—like a purchase or a qualified enquiry—to your analytics and ad platforms through a server. It helps organise and validate the information you share. It does not bypass consent or recover every missing conversion.
Do I need an audit or a full setup?
If you already have tracking but do not trust the numbers, start with the $150 audit. If you are launching a store or know your tracking needs rebuilding, we can discuss a full setup. We will confirm the right scope before work begins.
Can you manage my ads as well as my tracking?
Yes. Monthly performance marketing and tracking care combines campaign management with ongoing measurement checks. The scope is agreed around your channels, budget and business priorities.
Will you need access to my accounts?
Usually, yes: limited access to relevant analytics, tag management, advertising and website tools. We agree what is needed and use account invitations rather than asking you to share passwords.
Does server-side tracking replace cookie consent?
No. Consent choices still need to be respected. We can help implement and test how your tags respond to those choices, while your legal adviser determines the requirements for your business.
Where do you work, and what is included in the price?
PLUNQO works remotely with businesses in Australia, New Zealand, the US, Canada, the UK and Ireland. Prices are in USD. Advertising spend, hosting and third-party software are separate. Scope and any applicable taxes are confirmed before you commit.
YOUR NEXT CHAPTER
