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E-COMMERCE TRACKING

See the whole journey.
Not just the last click.

Connect product views, carts, checkouts and purchases into a useful measurement foundation for your online store.

Let’s talk about your setup
IMPLEMENTATION MAP
01Product view
02Add to cart
03Checkout
04One order · one purchase
Purchase eventsDeduplicationRevenue
+ FROM PRODUCT TO PURCHASE

Each step has
its own signal.

01

Browse

view_item

Product ID, price, currency

02

Consider

add_to_cart

Items and cart value

03

Checkout

begin_checkout

Checkout context

04

Purchase

purchase

Order ID, revenue, deduplication

The exact event map depends on your platform, checkout and consent configuration. Test orders verify payloads; reporting still needs reconciliation with your store.

THE CHALLENGE

Your revenue deserves a careful count.

Missing values, duplicate purchases and inconsistent item data make optimisation harder. We review the path from the store to your analytics and advertising tools, then test the events against the agreed requirements.

A CONSIDERED SCOPE

What the work
looks like.

The final scope is shaped around your setup.
Here are the areas we’ll discuss.

01

Your purchase journey mapped

Define relevant product, cart, checkout and purchase events for your store.

02

Consistent product and value data

Align item details, currency and order values with the requirements of each destination.

03

Browser/server event matching

Use event identifiers and order references to reduce duplicate purchase reporting.

04

A tested handover

Run agreed test scenarios and document the setup, access and recurring checks.

THE NEXT STEPS

From a conversation
to a clear plan.

  1. Review your store and existing integrations
  2. Build the agreed event and server-side setup
  3. Test checkout scenarios and hand over

Good questions.
Clear answers.

Which store platforms do you support?

Share your platform and integrations during the enquiry. We confirm compatibility, access and any custom work before agreeing the scope.

Does the $950 package include hosting?

No. The package is the core implementation service. Any server hosting, apps or third-party subscriptions are separate and agreed with you.

YOUR NEXT CHAPTER

Let’s make your
next move count.

Tell us what you’re building.
We’ll help connect the dots.

Start a conversation
Let’s talk