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GA4 & GOOGLE TAG MANAGER

Know what matters.
Measure it properly.

A clear GA4 and GTM foundation that turns website activity into information your team can actually use.

Let’s talk about your setup
IMPLEMENTATION MAP
01Business question
02Event specification
03GTM → GA4
04Validated report
GA4GTMConsent signals
+ A MEASUREMENT SPECIFICATION

Turn a business question
into an event.

THE QUESTION

Which forms bring enquiries?

Start with the decision you need to make, then define the data required to support it.

Event
generate_lead
Trigger
Successful server response
Useful parameter
form_type
Exclude
Names, emails and message contents
Validate
Tag Assistant → GA4 DebugView
THE CHALLENGE

More events do not mean more clarity.

A useful measurement plan starts with business questions. We help define meaningful actions, organise implementation and test the details that make reports dependable.

A CONSIDERED SCOPE

What the work
looks like.

The final scope is shaped around your setup.
Here are the areas we’ll discuss.

01

GA4 configuration

Review your property, data streams and key events against the agreed measurement plan.

02

A structured GTM container

Use clear naming, documented triggers and a manageable tag structure.

03

Custom event and data layer work

Measure relevant forms, sign-ups, interactions and commercial events with consistent parameters.

04

Consent implementation checks

Help configure and test tag behaviour around your approved consent management setup.

THE NEXT STEPS

From a conversation
to a clear plan.

  1. Define the questions your data should answer
  2. Map and implement the relevant events
  3. Validate the reports and explain the handover

Good questions.
Clear answers.

Can you fix an existing container?

Yes. An audit can identify duplication, inconsistent triggers and gaps before we change the implementation.

Can you track form submissions and calls?

We can scope form completion events and eligible call tracking options. The approach depends on your website, call provider and advertising platforms.

YOUR NEXT CHAPTER

Let’s make your
next move count.

Tell us what you’re building.
We’ll help connect the dots.

Start a conversation
Let’s talk